Our Journey Begins

Our story began in Beijing, China, during the late 1980s, when visionary founder Mr. Zhang Rong Ming developed a groundbreaking flexible memory alloy bra rim. This innovation led to a partnership with Japanese investors, laying the foundation of Aimer. Mr. Zhang transformed an abandoned factory on the outskirts of Beijing into a thriving production hub, resulting in the first prototype Aimer Bra in 1991. Guided by the belief that a truly exceptional and timeless brand must blend science, technology, culture and fashion, Mr. Zhang established Aimer - a brand that honors the traditions of the past while embracing the future.

Aimer was founded to unite us all, because we believe intimate apparel has the profound ability shape our everyday lives. At Aimer, we're guided by a simple yet unwavering conviction: everyone deserves to feel loved and beautiful. Driven by innovation and a passion for excellence, we’re devoted to crafting extraordinary products and experiences that spread love and beauty worldwide.

More Than A Lingerie Brand

Today, the Group proudly owns a diverse portfolio of over a dozen fashion brands. For more than three decades, AIMER has tirelessly pursued innovation on this inspiring journey of brand diversification, dedicated to delivering a wealth of experiences and products that resonate with our consumers’ aspirations.