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Cultural Heritage Protection: Kunqu Opera

The Suzhou Kunqu Opera Experience Hall was established by Aimer on the historical site of the Kunqu Opera performance & training, which has a founding date tracing back to 1921. This center serves as the sole physical protection base for Kunqu Opera, a prestigious entry on the UNESCO list of the world's intangible cultural heritage.

Cultural Heritage Protection: Su Embroidery

Located within the Aimer Fashion Factory, the Aimer Embroidery Workshop is dedicated to the preservation and inheritance of traditional handmade embroidery culture and skills. It actively engages in hosting experiential activities that showcase the intricate artistry and techniques of Suzhou embroidery, an important component of China's intangible cultural heritage.

Inspiration from Traditional Culture

Committed to the design, development and application of traditional patterns, Aimer set up the EMPERORIENT Traditional Pattern Research and Application Center to systematically excavating, sorting and researching court royal costume patterns and Dunhuang traditional patterns from the past dynasties.