Our story began in the 1980s in Beijing, China. Our founder, Mr. ZHANG Rongming, took the helm of the troubled Beijing Huamei Fashion Factory and, through a partnership with Japanese investors and his innovative ultra-elastic memory alloy underwire developed during his time at the Beijing Institute of Metallurgy, transformed its losses into a thriving enterprise.

United by a shared belief that the brand’s scientific, technological, cultural, and fashion attributes embody its very essence, Mr. ZHANG established AIMER.

We created AIMER for all of us, because intimate apparel represents an important part of all our lives. At AIMER, we believe that being innovative in crafting products and experiences that align with consumer needs, allowing us to share our passion with customers and passing on our love around the world.