On January 16, AIMER, a leading Chinese premium intimate apparel brand, officially opened its first store in Australia at Westfield Shopping Centre, a landmark retail destination in Sydney’s CBD. The opening represents a significant milestone in AIMER’s Global Expansion 2.0 strategy and further strengthens the brand’s global market presence, offering Sydney consumers and international visitors a new choice in intimate apparel that combines cultural heritage, modern aesthetics, and comfort.
At the opening ceremony, the Chairman of AIMER Group delivered a keynote address, sharing the origin of the brand name. “AIMER” comes from French and carries the same meaning as its Chinese name “爱慕,” both representing love and appreciation. This meaning has remained at the core of the brand for over 33 years and reflects AIMER’s long-term vision to become a globally leading enterprise in high-quality intimate apparel.
Over the past 33 years, supported by the trust and loyalty of consumers worldwide, Aimer has grown steadily from its origins in Beijing to an increasingly global presence. As a publicly listed company integrating R&D, manufacturing, sales, and brand operations, AIMER continues to uphold its corporate mission of “More Beauty, More Love.”
In product development, AIMER combines inspiration from Chinese traditional culture—such as Kunqu Opera and Dunhuang art—with diverse global fashion influences, creating products that balance cultural depth with contemporary design. The brand works with high-quality global suppliers, invests in ergonomic research and pattern development, and applies technology to enhance comfort, ensuring every product meets both market and consumer expectations.
AIMER’s international journey began in Singapore, expanded to Dubai, and has now reached Australia. Each market entry has been met with positive local reception, reinforcing the brand’s confidence in steadily developing its global footprint.
Sustainability remains a key focus for AIMER. The Sydney store reflects this commitment through the use of environmentally friendly materials and a consumer-oriented spatial design, integrating sustainability principles throughout the retail experience.
Building on its experience in international markets such as Singapore and Dubai, AIMER’s Australian store will offer high-standard customer service and member-focused salons, creating a multidimensional platform that connects products, culture, and community. Today, AIMER has established an integrated online and offline global service network, delivering a consistent premium brand experience through its official website, social commerce platforms, and overseas physical stores.
Store Location
Shop 4017,Westfield Sydney, NSW Australia
